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4 Innovative Ways to Collect Customer Research

January 03, 20233 min read

Gathering customer research has never been more important. After all, you need to understand your customers’ needs and preferences in order to be successful.

But how do you go about collecting this valuable information?

Well, there are a variety of creative ways to collect customer research that don’t involve filling out tedious surveys. Read on for 4 innovative methods for collecting customer research.

list of ways to collect customer research

1. Create an Online Community

Creating an online community is a great way to get feedback from your customers and potential customers in real-time. You can use a platform like Facebook or Slack to create a private group where people can communicate with each other and ask questions, share stories, and provide feedback about your services or product offerings.

Not only does this give your team valuable insight into what people are thinking about your business, but it also provides an opportunity for creating meaningful relationships with your customers.

2. Leverage Social Media

Social media platforms such as Twitter, Instagram, and LinkedIn are invaluable tools when it comes to collecting customer feedback and insights quickly and efficiently.

Social media allows you to interact directly with your target audience by asking questions or encouraging them to provide their thoughts on certain topics related to your business. This will help you better understand their needs and interests so that you can tailor your products or services accordingly.

Related Content: Review Mining: What It Is and How to Use It for VOC

3. Use Blogs & Articles

Creating blogs or articles related to the products or services offered by your company can be an effective way of gathering customer insights as well as driving traffic back to your website or blog.

When writing these blog posts or articles, make sure that you include questions at the end where readers can leave comments with their thoughts on the topic being discussed. This will give you valuable information on what people think of the topics you’re discussing which can be used in future content creation efforts as well as helping shape future product development decisions.

4. Conduct Interviews

One-on-one interviews are another great way of gathering customer insights because they allow you to ask specific questions tailored around the person being interviewed as well as allowing them time for follow up questions and discussions if needed.

Interviews also provide a personal touch which makes people feel more comfortable sharing their thoughts openly about what they like or don't like about a particular product or service offering from your business.

Customer Research Is Not Gleaned from Traditional Surveys Alone

These are just some of the creative ways businesses can collect valuable customer research without relying solely on traditional survey methods such as email polls and online forms that often have low response rates due to their lack of engagement factor with respondents.

Utilizing any one (or combination) of these methods will help ensure that you have enough data points in order make accurate decisions about what products, services, and features customers want from your business in order for it be successful in today’s competitive market environment!

how to do customer research
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Jacinda Santora

Jacinda Santora is a marketing consultant who uses marketing psychology to help businesses grow. She knows that research informs strategy informs execution — and nails it all.

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