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The Jobs-to-be-Done Framework: A Revolutionary Approach to Business Growth

January 17, 20232 min read

Have you ever found yourself wanting a product or service that didn’t exist? That’s exactly the problem the Jobs-to-be-Done framework solves. This revolutionary approach to business growth gives entrepreneurs and business owners the tools they need to identify, create, and provide products that customers actually want. Let’s take a closer look at what this framework is and how it can help your business grow.

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What Is the Jobs-to-be-Done Framework?

The Jobs-to-be-Done framework was developed by Clayton Christensen in 2016.

At its core, the idea behind this framework is simple: your customers are not buying products for their own sake — they are hiring them to do a job for them. Instead of focusing on features or benefits when developing new products, focus on what job your customer is trying to get done.

By understanding the needs of your customers, you can develop products that are tailored specifically for them.

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How Does It Work?

Using the Jobs-to-be-Done framework involves three basic steps:

  • Identify customer needs: This involves researching what problems your target customers have and what they are looking for in order to solve those problems.

  • Develop solutions: Once you’ve identified the needs of your audience, you can create solutions that meet those needs.

  • Test those solutions with your target market: Collect feedback and adjust accordingly until you’ve developed something that meets their needs perfectly.

Related Content: Crafting a Successful User Experience With the JTBD Framework

It’s important to remember that this process is ongoing — as customer needs evolve, so should your product or service offerings in order to remain competitive in the marketplace.

Of course, there’s a ton of work that goes into each of the steps in this process. People (and your business) are complex creatures, after all.

Related Content: What Is Customer-Led Growth?

Jobs-to-be-Done: An Innovative Approach to Marketing Strategy

The Jobs-to-be-Done framework offers an innovative way of looking at product development from a customer perspective rather than a feature or benefit perspective. By understanding what jobs customers are trying to get done with their purchases, businesses can develop products that meet their specific needs—which makes it easier for them to convert into paying customers.

If you’re looking for an effective way to grow your business while providing value to your customers, then investing in the Jobs-to-be-Done framework may be just what you need!

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Jacinda Santora

Jacinda Santora is a marketing consultant who uses marketing psychology to help businesses grow. She knows that research informs strategy informs execution — and nails it all.

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