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How to Create a Video That Reflects Your Brand Voice

January 31, 20232 min read

In today’s crowded marketplace, it’s more important than ever to make sure your brand voice is front and center. And one of the best ways to do that is through video. Video allows you to connect with your audience on a personal level and share your brand story in a way that words alone can’t always convey. But how do you create a video that truly reflects your brand voice? Keep reading for a few tips:

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1. Keep it short and sweet.

People have short attention spans, so it’s important to get your point across quickly. While the channel will make a difference, with social media platforms like TikTok and Instagram’s Reels begging shorter videos, 2-3 minutes is the perfect length for most. Any longer, and you run the risk of losing your viewer’s attention.

2. Be authentic.

Viewers can tell when you’re not being genuine, so it’s important to be authentic in your videos. Share your story from the heart and be transparent about who you are and what you stand for.

3. Use emotion.

Emotional storytelling is key when it comes to creating a video that reflects your brand voice. Share stories that tug at the heartstrings and make people feel something. After all, people don’t buy products or services—they buy solutions to their problems. If you can tap into that emotion, you’ll be well on your way to creating a video that connects with viewers on a deeper level.

4. Include a call to action.

Always include a call to action (CTA) at the end of your video so viewers know what they should do next. Whether it’s subscribing to your YouTube channel or visiting your website, make sure you tell them what step to take so they can get more information about your product or service.

Creating a video that reflects your brand voice isn’t always easy, but it’s worth taking the time to get it right. By following these tips, you can create a video reflecting your brand voice and that will help you connect with viewers on a deeper level and leave a lasting impression.

Need help creating or fine tuning your brand voice? Let's talk about it!

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Jacinda Santora

Jacinda Santora is a marketing consultant who uses marketing psychology to help businesses grow. She knows that research informs strategy informs execution — and nails it all.

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